Branding Your Business

What is branding? What’s the difference between branding, marketing and advertising? In this episode of the This is Marketing, I discuss branding your business and how that is not the same as marketing and advertising your business. Why visual standards are so important to your brand, how Frontify can help you share your brand guide with your employees, how to build sub brands, define products, services and why your business name isn’t as important as you may think.

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