Email Marketing – Branding Your Emails – Daily Marketing Tip #28

Like everything with your business, branding should be a integrated part of your email marketing. Fonts, logos, color schemes and even tone and voice represent your brand. While email may not seem like it’s an advertising medium, it can be if done correctly. It today’s This is Marketing Daily Tip, I talk about the importance of having your brand person or creative director set up the design of your email campaigns so that your content writers can easily put them together for your audience. Branding should touch every piece of your business.